Established in 2011, Illume Projects LLC is a project management consulting group co-founded by Kelly White, PMP, and Ethan Ash.

Meet Our Team

Kelly White, CEO, Illume Projects

Chief Executive Officer and Principal Consultant

Kelly White, PMP has 20 years of experience in project management and operations, leading cross-functional teams in publishing, e-learning, online medical communication, software, health care, and nonprofit environments. She is the co-founder and principal consultant at Illume Projects LLC, a certified Women Business Enterprise (WBE) from New York State. Illume Projects specializes in helping busy nonprofit executives and small business owners save time and work more effectively.

As a certified Project Management Professional from the Project Management Institute (PMI) and a certified Lean Six Sigma Green Belt from Binghamton University, Kelly is committed to bringing teams, processes, and technology together to achieve positive results, continuous process improvement and meaningful, fun work.

Kelly is a former examiner for Partners in Performance Excellence, the state-based Baldrige Performance Excellence Program umbrella organization for New York, Massachusetts, Connecticut and Rhode Island. Kelly has a special interest in health care and is privileged to serve on the board of the Ithaca Free Clinic (operated by the Ithaca Health Alliance) and further its mission to facilitate access to health care for all with a focus on the needs of the uninsured.

Kelly is a past director of programs and current director of membership for the PMI Rochester – Ithaca branch. She is a member of the Leadership Tompkins class of 2015 and of the inaugural class of the Rev Ithaca Passenger to Pilot program for women entrepreneurs.

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Ethan Ash


Ethan Ash is a business development, fundraising and strategy consultant, working with both for-profit and non-profit organizations. He has served as a founder and consultant for a range of startup organizations during his career. His diverse business enterprises have included the launch of an online healthcare publishing company, a consulting firm supporting local mission-driven organizations, and part-owner of multiple agri-culinary businesses in Ithaca, NY. Ethan’s leadership positions have focused in areas of sales and marketing, strategic planning, operations, and product development.

Ethan serves on several boards and committees related to community and organizational development, including chair of the Agriculture & Culinary Tourism Committee of the County Tourism & Planning Board, and business development/fundraising committee member for Planned Parenthood, and Groundswell Center for Local Food and Farming. Ethan is also a co-founder of the Ithaca Youth Entrepreneurship Market, an educational training and community-based outdoor market for aspiring young entrepreneurs. Ethan lives with his wife Rachel, and three boys in Ithaca, NY.

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